New Mover Lists

The primary challenge to being successful serving the New Mover market is reaching them first. So getting yourself informed before you buy any new movers mailing list or telemarketing lead is more important than the list itself.

Choosing the best new mover list broker: Questions and information that will help you find a new mover list broker that will serve your bottom line.

Choosing the right list broker can be complicated. There are more than 450 registered mailing list brokerage companies listed in the SRDS List Directory, Internet, along with thousands of advertising agencies and lettershops offering list brokerage services.

Unfortunately, many new mover list buyers don't realize just how complicated it is to find the right list broker. They base their decisions on the broker's size, services or on a broker's general reputation. Certainly size and reputation are important, but they won't predict how well a new mover list broker will serve your company's best interest.

To find the right broker for you, ask yourself these questions:

Is the broker experienced in my field? There are list brokers who specialize in specialty lists such as home security buyers, satelite dish buyers and home improvement responders as well as brokers who focus almost exclusively on new mover and new business mailings lists. These targeted list providers will serve you best so it pays to find a broker with a built-in affinity to your marketplace.

Should I use a broker who is currently serving my competition? This is a tricky question. On one hand, a broker who works with your competition will have insights into that firm's mailing strategies and will know which lists work best.

Has the broker spent time on the mailer side? If you can find a broker with experience as a direct marketer--particularly as a new mover and new business marketer--give that broker extra consideration.

What makes successful direct marketing to new movers? Highly targeted new mover leads from iMarketing Data

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